Simple Focus

Getting Kinetic

Getting Kinetic is an occasional note from JD Graffam and Simple Focus about getting digital products moving: cutting through complexity, finding the right next move and carrying the work through to what customers actually use.

Getting Kinetic is an occasional note from JD Graffam and Simple Focus that you can respond to.

GET THE NEXT NOTE
THE LOG
NO. 09  ·  OCTOBER 21, 2026
Exhausting, yes. But yet.
Working with AI takes real energy. Here is how I tame it.
NO. 08  ·  SEPTEMBER 30, 2026
Click, boom
We had a different name until a lawyer's letter showed up.
NO. 07  ·  SEPTEMBER 16, 2026
Just trust me
I've solved his problem a hundred times. He's still deciding whether to trust me.
NO. 06  ·  SEPTEMBER 9, 2026
The curtains faded
I've started questioning my own method. My wife's curtains are why.
NO. 05  ·  SEPTEMBER 2, 2026
My dad didn't trust them to load his truck
My dad at the lumber yard, and what we're building with a hardwood dealer.
NO. 04  ·  AUGUST 25, 2026
Privacy should be the default
You're probably tracking things nobody has looked at.
NO. 03  ·  AUGUST 18, 2026
AI gave us more options. The decisions are not easier.
Wireframes, and what we put in front of a client in week one.
NO. 02  ·  AUGUST 11, 2026
Just meet the need
They said automation but meant something else.
NO. 01  ·  AUGUST 3, 2026
Something to respond to
Simple Focus turns 17 today. I have something I want to run by you.

Simple Focus helps established organizations move digital products forward—without losing what already works.

Simple Focus · Founded in Memphis, Tennessee in 2009. · simplefocus.com

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